What is SOCIAL MEDIA? is it just YOU-TWIT-FACE? Or is it more than that? Here are some identifying definitions from marketing specialists:
Wikipedia defines it as: Media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.
Lisa Buyer of The Buyer group defines it as: Today's most transparent, engaging and interactive form of public relations. It combines the true grit of real time content with the beauty of authentic peer-to-peer communication.
Michelle Chmielewski defines it as: It is not about what each one of us does or says, but about what we do and say together, worldwide, to communicate in all directions at anytime, by any possible (digital) means.
Marjorie Clayman defines it as: It is a marketing tool that allows you to get to know your customers and prospects in ways that were previously not possible. It is not a fad, but the beginning of a marketing revolution.
Ann Handley defines it as: It is an ever-growing and evolving collection of online tools, toys, platforms, and applications that enable all of us to interact with and share information. Increaseingly, it's both the connective tissue and neural net of the Web.
SO HOW DOES THIS AFFECT YOU? YOUR BUSINESS? Take time out of your day to figure out how to make your business social media savy by attending the social media tips meetings hosted by NEAWP. The meetings are the second and fourth Tuesdays of the month.
Meeting Dates & Topics
*Social Media Tips Sessions will be held at The Simplifier's Office (address on their website)
For Meeting Information - contact media@neawp.org.